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Cheers! Aylesbury Vale hospitality industry gets a boost  Posted On 21 May 2021

Figures reveal drinkers made most of first day back in region’s pubs

 

Thirsty pub-goers across Aylesbury Vale made the most of the most of this week’s easing of lockdown restrictions – at one point guzzling 98 pints per minute!

On Monday, customers were allowed inside pubs and restaurants for the first time this year after the return of outdoor hospitality on April 12th.

And, according to figures released soon after, they made the most of it.

Banking firm Revolut analysed the data from 18,000 of its customers in the region and found, at its peak, they were sinking almost 100 pints per minute. The biggest spenders were in the male 25 to 34 years old bracket, who shelled out £10.71 per transaction, compared with an average £12.86 across the country.

One of those customers, though, did splash £253.81 on one purchase.

Despite this, the figures revealed spending in the area’s pubs was 5% down on February last year while the British Beer and Pub Association (BBPA) said numbers were 6% lower across the country, although thousands of pubs remain closed or have significantly-reduced capacity.

Similarly, spending in the region’s dining establishments was lower than the overall national figure – it was 30% down across Aylesbury Vale compared to 32% across the rest of Britain.

In a statement, Emma McClarkin, chief executive of the BBPA, said: “This is by no means the end of the crisis for our sector. We need pubs fully re-opened without any restrictions at all on June 21st (the next major step on the Government’s roadmap out of lockdown) if they are to survive and trade viably.

“But the countdown to freedom, and recovery, is on.”

The trade association, UK Hospitality, said this week’s re-opening was a significant step forward, but their chief executive, Kate Nicholls, claimed it was “psychological rather than economic” as several businesses were still operating under restrictions.

“That’s why we need the Government to stick to the roadmap,” she told The Bucks Herald.

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